We worked with Beyim to create a logo and logo mark for their up and coming men's skincare line. They provided us with an aesthetic mood board and color palette and we turned those into an array of different logos. They chose the name Beyim because it is a Turkish word used to call upon Sultans and men in positions of power. Beyim wanted a strong logo that plays into the narrative of East meets West culture. The final logo has influences of Turkish architecture in the B and strong bold lines of scadenavian design in the other letterforms.